Lubna began her makeup artistry career by providing her services to Bridal and Special Occasion clients around the UK, as well as internationally. This rapidly developed into her services being regularly sought after by celebrities and high fashion clients at an increasing rate.  

In 2005, Lubna established Lubna Rafiq Academy, also known as LRA, with one mission in mind; to share her success and talents with budding makeup and hair artists. Whilst LRA’s mission remains unchanged, the Academy has exploded into a household name, renowned for quality education in the field of makeup and hair artistry, and as a beacon for aspiring business women around the UK and internationally. MAC Cosmetics, the world’s largest and most popular cosmetic brand, supports Lubna Rafiq Academy. This support has added strength and value to the LRA proposition, and LRA students benefit widely from this association.  

The establishment of Lubna Products in 2007 was a natural progression in Lubna’s portfolio of provisions. As both a serial entrepreneur and a meticulous artist, Lubna is forever in the search for the best quality products to utilise in her artistry and training. She therefore travelled the world to seek out key products that would compliment her services, and identified materials and products that would benefit her clients and students. The success of Lubna Products has soared far above expectations, and the product range continues to grow.